In this workshop, we will talk about digital business in general, a special case of it, and how to deal with it and launch it online for the first time through Facebook Ads Manager (Meta).
We will define digital business as the process of using technology, with the aim of creating a new development in each customer’s business model, customer experiences, and capabilities that support core operations.
We will talk about the classification of digital businesses
- Business via the Internet itself from a physical place such as an office.
- Physical business and you want to convert it into digital work online.
- Hyper Business is a model that supports both.
We’ll talk about supporting each digital strategy with digital platforms and tools that increase the possibilities of impact and engagement with users (such as websites, blogs, landing pages, mobile apps, or social media).
We will talk about the importance of social media platforms that determine the success, prosperity, or collapse of a business. Therefore, there must be standards for working on platforms without going into complex technology, in addition to understanding the nature of the surrounding environment.
After that We will talk about the steps to move to the appropriate platforms: First, we study people’s orientation on social media platforms and choose the most popular platform in the region. The first step is to define the platform and reflect the idea on it, the second step is to install the contact numbers on the account, and then the financing stage.
The workshop contains a general introduction to the Facebook Ads Manager (meta).
The application makes it easy for advertisers to track their advertising campaigns on Facebook and Instagram pages, as well as facilitate the process of managing and financing them by linking them to a bank card, the process of creating new campaigns, choosing the target group, and obtaining information about the audience such as the number of people who received the ad, and the number of people who clicked on it. Facebook Ads Manager also provides the feature of sending notifications to advertisers when the end of their advertising campaigns is approaching and provides the ability to modify existing campaigns such as adjusting the advertising budget or adjusting its schedule. It sends a notification to the advertiser when it reaches the spending limit that it has set, and also provides the ability to know the money that has been spent at any time. The application provides support for more than one advertising campaign at the same time.
finally Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.
With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules. We will show previous studied case data for a customer and explain how to use the program through this example.